If you have read much on my blog, then you may know that I have made the decision not to buy much new apparel. I only buy things that I can not make well, like under garments and shoes. What you may not know is I spend significant amount of my time teaching students about retailing and fashion merchandising. Sometimes, I feel that this conflicts with some of my values, as a person and as a consumer, but it also gives me a chance to expose them to aspects of retailing they may have never considered.
This week we are taking part in Fashion Revolution Day. The Fashion Revolution movement started after the Rana Plaza collapse in India that brought light and awareness to the conditions of factories in Asia. Today, marks the anniversary of that event.
Earlier in the semester, I had my classes watch a documentary called Planet Money makes a t-shirt. In this documentary, they briefly discuss the event and show the process and miles it takes to make a simple t-shirt. They also expose you to wages, conditions, and really interesting insights into our global apparel system. If you have not seen it, you really should click on the picture below to watch it.
I only recently, did I learn about Fashion Revolution, when I went to see a documentary called Cotton Road. The documentary looks at the apparel supply chain and its many facets. It seeks to draw attention to the lack of transparency in our apparel supply chain and exposes all the processes from cotton farming, shipping, fabric weaving, the sewing of our clothes, and finally the clothes return to our stores. The documentary takes you into the lives of all the people, who are involved in the process in making our clothes. It exposes you to many insights, you might have never considered before when you went shopping.
Fashion Revolution wants you to ask this question to your favorite brands:
You also have the option as a maker to share “I made my clothes”
The most important thing to do is to help make awareness! Let companies know that you want to know who made your clothing. Let them know that you care about those people working hard to provide your fashion. #whomademyclothes #fashrev
Here are just 2 of the great post by my classes and you can see it all using #usc265 on twitter!
We even got Chacos to show us who makes their shoes in MN. Click here to see it all!
So go ahead take a picture right now and ask your favorite brands WHO MADE MY CLOTHES?